Marketing Secret Of the Software Industry

By Sarah Barnes




This is the plain truth. Software companies need to sell their products fast. That's because there is a lot more for them to lose everyday that their product sits idly on their shelves. Software has the same unfortunate characteristics as of a cup ice cream: as time passes, their attractiveness loses value. No one wants to eat a melted ice cream, right? It's the same way with people not wanting to buy old software products. It's important to make a sale. Good software sales lead to a better performing company. But to make sure that happens, you'll need to have good software leads. And that's where the problem comes in.

Software lead generation is a very challenging task. It's not easy to obtain the leads that will enable you to make a sale or a closed deal. If a company fails to produce enough leads, it can result to a poor sales performance, lost revenue, and, in extreme cases, the closing down of a company. Companies don't want that from happening, so they employ every means possible to improve their sales. Of course, they would look for methods that will maximize their sales performance, and at the same time cost less. Telemarketing has been used, yes, but it's time has now passed. There's a new player in the block, and it's called pay-per-leads. It's the latest innovation in marketing that businesses are catching on now.

This strategy is unique in the sense that it follows a very non-traditional approach in lead generation. Actually, it can perform a much better job than what telemarketing can offer. Over the years, it has shown itself to be very effective in finding customers to do business with. A lot of reasons can be attributed to its successful strategy, mainly because it's simple enough to do. There are not many papers to sign, no lengthy contracts to worry about, no monitoring of agents required from you, and definitely no time-consuming actions required on your part. All you had to do is order the leads you needs from a supplier, and then they'll take care of getting them all up for you.

It's also fast, a quality favored by those in the software industry. Pay-per-leads normally produces results in a matter of days; unlike the months that telemarketing normally takes. The system employed by the supplier is pretty much streamlined, enabling them to produce leads in a faster setting than the competition. You gain more time for yourself, which is better employed in making the sales call on the lead, a task you are certainly skilled in doing. Almost all the people who buy qualified leads have an excellent telemarketing team; it's just that they lack the skills to generate the leads they need.

Price is not a problem at all, too. You might think that the price of the leads is too expensive, but considering the total cost and the earnings you can realize from a successful sale, then it's a very affordable price already. It's not too much since you can get it all back. Time and time again has shown that using this strategy not only helps you recover the cost from the original purchase of the software sales leads, but you get enough money to call it a clean profit.

In addition, the quality of these leads is the best in the world. You can be sure that what you get are the most likely ones to produce a sale or a closed deal. The people behind the sale of qualified leads take great pains just to make sure that these are good ones. After all, if they can't deliver what they promised, you can just hold onto your money. It's their loss in that case.

Sarah Barnes is a telemarketing expert with 11 years experience as a sales leads analyst for small and medium companies. Sarah invites you to visit http://www.121directmarketing.com/ for more information on pre-qualified sales leads and appointments.