B2B Marketing Vs B2C - Which Is Better?

By Justin A Case



The question of whether B2B marketing is better than B2C marketing is being asked quite frequently. Especially now when email marketing campaigns are just not bringing in the results that are required to grow businesses. Business owners want to know what method of marketing they should use that will help their business to become a renowned name.

The truth is that both methods have their pros and cons and which would be better for you depends on the type of product or service that you offer to your customers. If your customers are consumers on a whole then B2B marketing is not for you. If your customers are other businesses however then this is the method of marketing you would choose. So how do they differ apart from that?

• B2B marketing has a higher perceived risk, because whatever service you provide has the ability to affect all aspects of your company profile. Not just your reputation but also your sales, productivity and customer service to name a few.

• In this type of marketing your customer doesn't just buy a service but they also "buy into your company" because you offer something that makes their company work.

If all of this sounds too complicated there is an easy solution. Text marketing is now very popular and it can be used to replace B2B marketing. All you need is the contact for the business that you are selling to and then you can send them text messages on new services, updates and lots more.

This will allow you to reach businesses in other countries and will break down language barriers without the extra cost of employing an interpreter. It provides you with a steady stream of income by constantly adding new customers and by keeping the old ones.

Text message marketing can guarantee your success by locking in your income for years to come. The best part being that it is cheap and effective at the same time.

To find out more information about text marketing and how you can capitalize on it; Visit http://The-new-email-advertising.com And Grab the FREE eBook: The death of email marketing. The details will amaze you. Also, enjoy this article about B2b marketing