Getting Started With PPC Advertising for Your Law Firm

By: Judd Kessler

Paying for advertisements in search engines (PPC) is an excellent way to immediately drive qualified traffic to your law firm's website. By bidding on keywords and phrases of your choice, you can target messages to specific groups of people by showing them an advertisement when they type your keywords into search engines. PPC is cost effective because you only pay when your ads are clicked.